Everyone
knows there have been big changes regarding American parents in
the last several decades. Single Moms now number 10.4 million,
up from 3.4 million in 1970. There are nearly 150,000
Stay-at-Home Dads -- a jump of almost 50 percent since 2003.
About 150,000 kids are being raised by gay couples.
And there are newer parenting trends, too -- like
Old New Dads (1 in 18
kids today are born to men over 50); kids being raised by
Commuter Couples (one
parent at home during the workweek, two there on weekends); and
kids spending more and more time with
Modern Mary Poppinses
-- college-educated nannies, who are expected to reflect a bit
on
Shakespeare, while also making the PB&J.
But there is an even bigger change happening on the landscape of
American parenting, and it’s not about the gender, age, or
marital status of the parents, or their employees. It’s about
the children themselves. Because these days in America, perhaps
more so than ever in history, it is the kids who are calling the
shots.
It starts in those infant nights. For the first half of the
20th century, pediatricians told parents to keep their children
on strict sleep schedules, even if it meant having to let them
“cry it out” in the middle of the night. In the 1950s, the guru
Dr. Spock was called “permissive” for even suggesting that
sometimes, it was
all right to go in and comfort the child -- although in later
versions of his book, he, too, said it was best to let them cry
it out. But now? According to our research, fully
66 percent of Moms
believe that “babies should be comforted whenever they cry,”
compared to only 30 percent who think that “babies should be
allowed to cry it out so they’ll learn to sleep.” (Even Dr.
Richard Ferber, whose name has become synonymous with letting
babies cry it out, went to great pains in the 2006 edition of
his book, Solve Your Child's Sleep Problems: New, Revised, and Expanded Edition
, to say that he never actually used
that term, and that what he advocates is “progressive waiting.”)
Okay. But when it comes to kids and sleep, our entire national
center of gravity has moved to the left of even Dr. Spock, who
was called permissive in his day. This is not only a sea change
in infant care; it’s an enormous shift in Moms’ expectations for
themselves.
Moreover, as the kids get older, it is
their impulses that
continue to prevail. Two generations ago, if parents noticed
that their kids favored their left hands, they probably did
whatever they could to switch them. Countries like China were
notoriously aggressive about such “hand reorientation,” but it
was mainstream in the U.S. , too. (Ronald
Reagan,
Babe Ruth, and
Lou Gehrig were all lefty kids forced to switch.) But
these days, our entire orientation of what it means to be
different has
shifted. If anything, being a little unusual has become almost
a badge of honor -- hey, maybe my southpaw will grow up to be
Albert Einstein, or
Michelangelo, or
Paul McCartney. The result is that in the last two
generations, the percentage of left-handed people in the U.S.
has doubled. And the reason
is that parents now celebrate kids’ individuality, instead of
pressing for their conformity.
And for tweens and teens, it’s the same. Parents today almost
never hit their kids, even for serious offenses like drug use.
(From near-universal approval of corporal punishment in 1968,
it’s now approved by only about 65 percent of Americans. You’d
be hard pressed to think of another social trend that has fallen
so far so fast.) No, today, “Spare the Rod, Spoil the Child” has
been replaced by “Have a Good Heart-to-Heart Talk.”
As a result of all this -- well, respect -- kids these days are
branching out in some very individualist directions. One and a
half million children have told their parents they will no
longer eat meat. About the same number of teens make money, in
their own businesses, on the Internet. And perhaps more
curiously, one percent of California teens say they want to grow
up to be a sniper.
The jury’s still out on whether all this child-centeredness and
greater permissiveness will turn out stronger citizens, or just
less obedient ones. At a minimum, it seems to be good for
parent-child relationships -- whereas in the old days, “growing
up” was synonymous with rebelling against your parents, today’s
young people say their parents are their heroes. But if you’re
completely exhausted -- or if you have the distinct sense that
parenting today is harder than it used to be -- the Reign of the
Child is probably why.
Authors
Mark Penn and Kinney Zalesne are the authors of the
new bestselling book,
Microtrends: The Small Forces Behind Tomorrow's Big Changes
(Twelve, 2007).
You can
learn how to discover new microtrends at
www.microtrending.com.